All product information is managed through a simple interface, including tracking numbers, bar codes and release dates.

Sales data is interpreted from retailer reports and standardised within the application enabling consistent reports. Data is imported quickly from a variety of file formats including PDF, Excel and text files. Data can also be entered and corrected manually where required.

Mappings are built up between retailer stock-keeping unit codes (SKU codes) and your own tracking numbers to enable quick importing of data.

Mappings can be built automatically where retailer reports hold a common reference, e.g. bar code, these must be validated by an administrator before they are linked.

Sell-in data can be imported into the system to enable more detailed reporting, and can also be used to double-check retailers' stated stock holdings based on their reported sales.

Access to AnalyticsDLM is granted on a user by user basis, enabling your confidential company data to be kept secure. Each user can be given the access they require. Users can be removed from the system at any time.

 

Each feature of the application has its own access privilege, user administrators can assign these privileges, with or without edit capability where required, to ensure tight control over who sees what data, and who can edit that data.

Products can be collected into groupings both personal to a user and global across every user in the application. Reports can then be run against this sub-set of the product list.

Focus products can be established in the product administration interface. These products can be reported on separately from other products. Focus products can also be assigned automatically based on the number of weeks since their release date.

With sell-in prices, stock value can be calculated based on the reported holdings of each retailer, this enables sales staff to be aware of potential stock risks in sale-or-return markets. The highest value stocks in channel are reported on the home page of the application, enabling quick access to this important information.

Weeks forward cover (WFC) can be reported on to enable sales staff to find potential sales opportunities. High and low WFC figures are highlighted based on limits that can be established against individual retailers.

Graphical market composition reports can be generated, based either on unit sales or percentage market share, enabling analysis of emerging trends in retailer sales figures.